Topp Dogg, as our Facebook page says, is a truly unique country store, striving to provide everything from stock standard socks and jocks, through to the colourful South American Funki Beat colours of Women’s Fashion, with everything from swags to bags in between.
We originally started in the dying stages of 2010 with a vague dream of being a quiet little sports shop, perhaps with a coffee corner, and second hand books off to the side.
My husband and I, previously farmers, had fallen in love with the shopfront – a building teetering on the edge of its 100th birthday, with large elegant bay windows under a bull-nosed verandah and leafy trees – the idyllic perfect spot for a quiet little shop…
However – just like Topsy, the shop growed and growed! Topp Dogg now has an extensive 450m2 range of
- Footwear from road to carpet to farm
- Sports Apparel for the everyday athlete and those who actually play sports
- Sports Equipment including large scale exercise machines, bicycles of all shapes and sizes and yoga needs
- Men’s, Ladies and Children’s Fashion and Streetwear for the 2 to 80 year old
- Uniforms for school, clubs, workplace and office that can be embroidered, Dye Sublimated, Screen-printed or Thermal Transferred
- An embroidery machine the size of a small room
- Equestrian needs for the rider, the horse and the stable
- Workwear on every level, accompanied by the all-Australian Akubra and Avenal hatwear.


2010 – Beginnings….. An empty shop, and a Leafy outlook.

2013 – Creating the Vision.

2016 – Christmas Opulence
Our Mission at Topp Dogg is to make your everyday life better by making country buying easy and fun. Topp Dogg supplies your Sporting, Fashion, Workwear and Embroidery needs and wants without ever leaving the town.
Our business wants to be the reason you smiled today, by having you hosed and shod from head to foot while still having money in your pocket.
Our point of difference is that we connect people through all levels of Fashion, Work and Fitness, providing our customer with the best mix of fun, service, quality and value.
We want people to be able to rely on us, to think of Topp Dogg (aka “The Harrods of Moora”…) before heading out of town. We hold all-the-time stock for everyday people, whilst trying to inject layers of fun and interesting stock to hold people’s attention.
Our products are varied, but our starting point for buying has always been based on the following points:
- How close to home are our major lines?
- Is it decent quality?
- Do our suppliers have ethical manufacturing histories?
- Can we offer a respectable price-point, as well as a high-end quality product?
Topp Dogg is incredibly lucky to be located in an historic shop with a long, familiar history in retail – a unique shop in a unique building with a unique approach to retail.
(We like to think we work on the Rare Bird theory – how do you catch a rare bird? Unique up on him…..)

Creating the Point of Difference
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